The new year has just begun, and everyone is busy with their new year resolutions. Almost everybody dreams of achieving something or giving-up something in the new year. For businesses that use Magento for their online stores, the new year’s resolution might include a variety of things. Where the store might require transformation in some aspects, and might also have to get rid of a few features that are no longer used.
This blog will help you create a strategy for your Magento store. A strategy that will focus on key consumer and market trends in 2018. We will be looking at primary customer requirements in the light of the competition and technological advances that have been made.
Time to Use the Data
Every Magento store is equipped to record user data and generate reports. And, it would not be wrong to say that all store owners use the tracking, reporting, and recording features. We have pools of data that is currently not being used to its full potential. In 2018, where customers are expected to be more active and engaged, using data to offer the best choices can take your store a long way.
Personalize your Magento store appearance, individual store views, and a lot more rather than just focusing on personalizing promotional offers and notifications. The data sets can help you offer better experiences to customers and be above your competitors at least in terms of customer choice.
Mobile Strategy Is a Must
The number of smartphone users is at an all-time high and it will continue to rise. In 2018, you should expect to have a mobile presence and if you already have an app, then you need to make it more customer friendly. Most of the Magento store users browse online stores on mobile devices. This can either be through advertisements on social media sites or a search engine result.
Even if your annual reports show that the majority of conversion has happened through a desktop, you should not neglect the possibility of customers stumbling upon the products while browsing your Magento store on phone and then getting on a desktop to purchase the item.
E-Mails and Automation Need a Revisit
Automation has no doubt created a revolution in e-commerce market. But, it is time to think about the extent to which it is being used in your Magento store. As users, we get automatic prompts at different times when we engage in online shopping. To this level, it is useful. But, think of the marketing and promotional e-mails that you do not even bother to read. This is where transformation is required.
Overdoing e-mails can actually cause customers to either ignore your mails or report them as spam. In 2018, you should strategize to carefully eliminate automation from areas where human support is mandatory and make clear process that helps your Magento store function effortlessly.
Leave Room for Innovation
Creating a strategy is a good thing; but, there should always be a room for innovation. For example, advertisement of your Magento store on social media sites. You might have a strategy in place and that someone might come up with something better. You should always have the capacity to accommodate innovative ideas and execute them.
A good strategy for Magento development services in India for 2018 would keep in mind the interest of the users, development teams, vendors, partners, and investors. The primary focus should be on users because the ultimate revenue is generated from this focus. By pondering on the digital trends that are already dominating the market, your Magento strategy for 2018 can take you to new heights.
