The scope of businesses on the digital front is expanding like never before. More and more organizations are trying their best to sail on the wave of digitization. While it has more than a few benefits for them, the ultimate action is taken by keeping the customer in mind. After all, the sustainable growth of any business is possible only if the customer prioritized it.
Businesses need to be present on multiple platforms to understand and meet customer demand. And this is because customers in today’s age are using as many platforms on the Internet and want to establish connections on multiple platforms. In this manner, they are consuming more content as well as deriving more utility from multiple platforms.
For businesses, this is an excellent opportunity to reach out to more customers. Since their customers are already present on social media platforms, all they have to do is reach out to them using their services. The organizations that can do this well are the ones gaining the most profits. When those companies fail to reach customers, they lose their sales in their competition.
With a presence on multiple platforms, businesses are creating more avenues for the generation of data. In other words, the more customers interact with them on multiple platforms, the more data is generated and subsequently processed. While this is a good thing for business since they get to do a lot with this data, there is another problem at remains at hand.
Every platform on the digital medium will have its reporting style and format. While it will generate data, the issue is that this data will be specific to the platform and have attribution to it. Similarly, let’s say that the business is on seven different platforms targeting its customers and offering services and products.
In such cases, each platform will have its share of visualizations, formats, reporting, and most importantly the style of data. However, businesses can’t go on individually interpreting each report and fitting the pieces of the puzzles one by one. As a result, there has to be some mechanism with the means of which, all the data brought together on one platform without the intervention of a resource.
It is where the idea of data integration is required. Pentaho data integration enables bringing data in different formats and types onto one platform. It doesn’t just make analysis easier but also helps in gaining transparency of the business.
Therefore, when it comes to integrating data, multiple platforms are doing the jobs right. They work on the principles of an ETL and help bring all the data to the business’ data warehouse. Out of these, Pentaho is one of the most successful platforms that offer plenty of features to the businesses and gets work done without much ado.
Recently, a new version of Pentaho was launched for its customers. Known as version 8.3, it brings improvements to some of the features while helping customers tap into the full potential of the data.
The goal is Pentaho with, every update that remains to help businesses make the most of their data and perform the required operations on them. A platform launched by the Hitachi Vantara Pentaho ETL is the quintessential data integration and analytics platform that businesses need.
The company offers several improved features and enables collaborative data management practice. The point is that the new version of Pentaho works further towards enabling a smooth flow of data in a business. It is because, for any organization, it is imperative to have the right data from the right platform at the right moment.
Therefore, Pentaho works upon those key aspects of data that are otherwise left behind and make organizations suffer. One of those topics is the loss of data. The point is, in today's world, we have a lot of data to generate, but it is also a source of lost data. It is creating a lot of trouble for businesses since it's ultimately their efforts that are reflected by the business data. And to lose it means to lose track of the effort put into it.
Statistics suggest that only 2.5 percent of all the data is being analyzed since the rest gets lost in the transfer or data integration process. While this data has a lot of potentials, it is lost, making businesses miss out on key aspects of the business. It on the one hand affects visibility, in the business, while on the other hand, distracts decision making in organizations.
Pentaho targets this issue by providing visibility in real-time data. In other words, it provides visibility in the incoming data in a way that exposes everyone to all that’s coming in the pipeline. Pentaho makes the data sets instantly available for analytics. No more compiling data separately and having some buffer before introducing it as a visualization.
Moreover, Pentaho 8.3 reduces the time taken to create data models and helps businesses collaborate far more easily than any other platform. While legacy data is equally important for an organization to compare it to the incoming data and understand several goals and decisions, Pentaho 8.3 eases this part as well.
Organizations can bring in more visibility to their IT teams and prepare and bend new data with the existing or traditional data. Thus, with its latest version, Pentaho continues to strengthen data accessibility for organizations.
