Artificial intelligence and machine learning products come as an extension to Microsoft Dynamics 365 functionalities. The article explains sales and customer-oriented products integrate into the Dynamics 365 suite and summarizes how these products enhance the productivity of respective departments.
Microsoft Dynamics 365 is a powerful business solution that is helping organizations to play at the front-foot of technology and gain a competitive advantage. With artificial intelligence capabilities, this performance-driven platform has become even more robust. Artificial Intelligence and Machine Learning empower companies to use next-generation technologies and insights for changing the business landscape, minimize manual processes, and enhance productivity.
Before moving further, let's understand these two technologies in detail.
What is Artificial Intelligence?
Artificial Intelligence is a sophisticated branch of complex computer science that works towards building high profile, smart machines that think like human minds and behave like humans. AI means learning to solve a problem intelligently by recognizing the speech and acting with human-like creativity. There's no clear, single-line definition to explain artificial intelligence.
It can be considered as a learning, quick thinking, and problem-solving skill of a computer device to answer complex questions.
What is Machine Learning?
Machine learning is the study of a complex computer algorithm that empowers and enables computer programs to improve automatically through experience. It can be defined as a set of instructions or rules that helps computers to enhance their learning autonomously for displaying results for a complex query.
In today's technology-driven era, machine learning algorithms use statistics for finding patterns in data, and these patterns are pretty much ruling the world.
Though there's a massive difference between these two areas of computer science or computer technology, they are often used interchangeably. Let's have a look at the most crucial points of difference between the two.
- AI deals with intelligence, whereas ML deals with knowledge.
- AI is all about decision-making, whereas ML uses algorithms to teach systems to learn to retrieve useful things from data.
- In artificial intelligence, success is valued over accuracy. On the contrary, in machine learning, accuracy is valued over success.
- Artificial Intelligence is acquiring and applying knowledge to solve a complex problem, whereas Machine Learning is the acquisition of advanced knowledge and outstanding skills.
- Artificial intelligence finds an alternate way to solve a problem, whereas machine learning proceeds with a single solution, regardless of if the selected solution is optimal or not.
Artificial Intelligence is ruling allindustrial sectors and transforming the way different teams interact and handle operations. AI is a disruptive technology that brings a positive change and provides a more intelligent solution to perform business tasks.
ExtensiveFunctionality of Artificial Intelligence & Machine Learning
AI & ML makes use of a business's pastdata to help different teams predicting future trends and behavior. Several useful functionalities offered by the advanced technologies include:
- Forecasting
- Ad targeting
- Spam filtration
- Fraud detection
- Image detection
- Anomaly detection
- Image classification
- Equipment monitoring
The Microsoft Dynamics 365 AI is developed totransform business information into useful, insightful information that helps you get the most out of data and make informed decisions.
Three AI-powered products of Dynamics 365 include (i) Sales Insights, (ii) Customer Insights, and (iii) Customer ServiceInsights.
Microsoft Dynamics 365 AI Sales Insights
Dynamics 365 AI Sales Insights minimize the workloads of the sales teams by automating tasks. In-built coaching toolsoptimize organizational workflows to improve employee efficiency and maximize sales. Some of the benefits of D365 Sales Insights are:
- Acquire more leads and earn better conversion with machine learning-powered attributes.
- Using Office 365, Dynamics 365 implementation, and LinkedIn, teams can track and monitor data to analyze customer relationships and improve operations.
- Microsoft Dynamics 365 AI Sales Insights AI is powered by the best features that help in understanding the areas behind and initiating improvement processes.
Microsoft Dynamics 365 Customer Insights
Microsoft Dynamics 365 AI Customer Insights enables business teams to gain a detailed understanding of customer data for a better understanding of customer behavior. It helps the marketing teams to develop better marketing, sales and customer support strategies. Several dynamic features of D365 includes:
- Up-to-moment, real-time dashboard insights help designing quick and instant workflow and explore new business opportunities.
- Using Dynamics 365 Customer Insights, businesses can develop detailed reports from business data by leveraging the power of extensive tools that includes PowerApps, Azure, Power Bi, and more.
- D365 Customer Insights integrates robust security features such as corporate-ready security, built-in governance tools, and GDPR security compliance.
- The tools incorporate ML-driven features that help to predict customer's actions and take appropriate data-driven decisions.
Microsoft Dynamics 365 Customer Service Insights
Microsoft Dynamics 365, Machine Learning Customer Service Insights empower the business organization with tools and features that improve customer support services. It enables business teams to create customized customer support strategies powered with Machine Learning and Artificial Intelligence capabilities. Advantages of Microsoft Dynamics 365 Customer Service Insights for businesses include:
- Using D365 Customer Service Insights, businesses can easily access KPIs through a real-time view of innovative dashboards.
- Identify a specific pattern for identifying issues that multiple customers face during a particular time and respond quickly.
- Businesses can access Customer Satisfaction Score (CSAT) to gain a clear picture of customer satisfaction levels and improve their future customer support strategies and tactics.
- Microsoft Dynamics 365 Monitor customer engagement patterns using ML-driven features and AI functionalities.
Apart from the above-mentioned Artificial Intelligence-powered extensions of Microsoft Dynamics 365, it also offers:
Dynamics 365 AI Fraud Protection helps eCommerce stores form detecting, avoiding and preventing fraudulent activities.
Dynamics 365 Connected Store that allows retailers to improve daily operations of the business for better productivity and sales.
Dynamics 365 Product Insights works closely with other insights to deliver actionable insights to businesses for their products and services.
Dynamics 365 Finance Insights helps businesses improving and optimizing their financial operations that include payment predictions, cash-low estimations, budget proposals, and more.
